波司登国际市场营销策划书（俄罗斯）英文版.pdf

International Marketing Plan
of BOSIDENG in Russia
Group:Ambitious
周 谦 0130819 赵沁微 0130799
廖若男 0130786 陈诗怡 0130825
刘 洪 0130824 吴津铭 0130787
01 Strategic Situation
02 MktiSttMarketing Strategy CONTENT
03 Conclusion
PART ONE
Strateg ic Si tuati on
background
The Two
diversity polarities
of of
religious Russian
culture culture
IthIn the cult ltlural const ructi on,our company OdtbithiiOur company need to combine this unique
must be combined with characteristics of position to form a unique and corresponding
Christianity and other religious beliefs so management model, and can not fully follow
that we can base on the Russian clothing a copy of Chinese enterprise culture.
market.
information
1 2 3
Russian is Russian prefer
Russian prefer
fond of long the style
wearing skirts
and heavy of nationalism
coat
PART TWO
Marketingggy Strategy
target—STP Analysis
Market SegmentingConsumers saccounted for
Russia'sMonthly total population income is about 144 percentage of the Consumption trends
Consumer groups of the Russian apparelnumber market of resident
can be divided into four levels.
MarketTarInternationallygggeting renowned
>=2000USD 4%t brands
The Working-class with the income above
2000U