从《小吴帮忙》看帮忙节目困境.pdf

摘 要
电视帮忙栏目从发端至今，己经走过了几年，它曾经是各地方电视媒体抢夺
市场、获取观众注意力、打造媒体影响力的重要法宝，但在眼下，却遭遇了来自
内部和外部的双重夹击:在内部，不少帮忙节目形态老化、同质化、琐碎化、肤
浅化、媚俗化;在外部，新媒体的迅猛发展，打破了原有的媒体格局，媒体竞争
更趋自热化，电视帮忙节目不可避免地遭受冲击，收视率下降，观众流失，不复
鼎盛时期的风光，竞争力趋弱。栏目的发展遭遇瓶颈，尽管尝试进行重大改版，
但帮忙节目的锋芒正在悄然褪去，并于现实中逐渐归于平淡。探寻中国帮忙栏目
的转型困境，对研究帮忙节目的未来发展意义深远。那么，帮忙节目该如何突破
瓶颈，这是相关电视从业者们眼下必须严肃考虑的课题，本文在该背景对电视帮
忙节目的困境进行探讨，旨在抛砖引玉，引起学界、业界的关注。
本文采用个案分析与定性研究相结合的方法，以对石家庄本土电视台的《小
吴帮忙》的个案分析为切入点，通过个案分析，发现与总结当前帮忙栏目在转型
中存在的困境。针对发现的问题，以文化研究的视角，展开定性分析，对电视帮
忙栏目予以理论上的分析与解读。在现实研究与理论分析的基础上，确定自己的
研究思路。从新闻学、社会学、艺术学的理论出发，深入探讨国内帮忙节目的困
境问题。文章对帮忙栏目困境主要从媒介体制困境、媒介环境困境、受众困境、
伦理困境四大方面进行深入研究。

关键词：《小吴帮忙》 帮忙节目 困境





I
Abstract
TV column from the beginning until now help, has gone through a few years, it
was once an important magic weapon the local TV media, the audience's attention
grabbing market access, create the media influence, but at the moment, but suffered a
double pincer attack from both inside and outside the: inside, many help program
form aging, homogenization, the trivial, superficial, vulgarization; on the external, the
rapid development of new media, breaking the original pattern of the media, the
media competition is more and more from thermalization, TV help program inevitably
suffer, ratings decline, loss of audience, no longer the heyday of the scenery,
weakening the competitiveness. Column development bottleneck, despite attempts to
a major revision, but help program edge is fading, and in reality gradually fade away.
To explore the Chinese to help transition dilemma column, far-reaching significance
to the future development of help program. So, to show how to break through the
bottleneck, the successful transformation? This is the television practitioners now
must seriously consider the issue, this paper in the background of the transformation