Honda ’ s munication – advertising or branding strategy Main Main Contents Contents pany Profile 2 Advertisements or brand strategy 3 Some Pictures 4 pany pany Profile Products ? Motorcycles ? Automobiles ? Mountain bikes ? Engines ? Robots ? Aeroplanes Honda is a Japanese multinational corporation primarily known as a manufacturer of automobiles and motorcycles . Honda also manufactures garden equipment, marine engines, personal watercraft and power generators, etc. Big events Big events ? Honda was the first Japanese automobile manufacturer to release a dedicated luxury brand, Acura in 1986. ? The first production automobile from Honda was the T360 mini pick-up truck ? The first production car from Honda was the S500 sports car. Advertisements or brand strategy Honda ‘ s official slogan is “ The Power of Dreams ”. But they have never used this slogan to sell their products. Mr. Honda ’ s belief is that well
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