当代大学生消费心理分析 心理学毕业论文.doc

1 当代大学生消费心理分析摘要: 当代大学生是一个比较特殊的消费群体,具有比较特殊的消费心理。本文分析了当代大学生消费心理特点:消费内容的多样性、消费的差异性、消费的超前性,以及影响大学生消费的因素:个性、家庭、文化、社会环境,并在此基础上提出了培养当代大学生健康消费心理的措施,包括培养大学生树立正确的消费理念和健康的消费意识、培养大学生的理财理念,培养其正确运用金钱的能力、组织活动以引导学生对不良消费心理和行为进行自我解剖与反思。关键词: 大学生;消费心理 A bstract : College students are a bitof special consumer groups who have a relatively unique consumption psychology. The article analyses the characteristic of consumption psychology of college students: the diversity of consumer content, the differences in consumption, the precedence of consumption and the factors affecting the consumption of college students to include personality,family,culture,social environment .On this basis, the measures were put forward which can train the healthy consumption psychology of college students, including the training of college students to set up the correct consumption idea and healthy consumption consciousness, to have the financing idea,to have the ability to use the money in the correct way. Organizing activities to guide students to have the self-dissection and bad conseumer pasychology and behavior is another measure. K ey words : College students ;C onsumption psychology 目前,我国正处于改革开放的浪潮中,社会结构的变化,信息急剧的膨胀, 社会节奏的加快,各种思潮的冲击使人们的思想、观念、心理、行为发生了一系列的变化。就消费心理而言,当代大学生作为社会特殊的消费群体,其追求高品位生活而产生的新的消费观念直接地影响其世界观的形成与发展。因此,关注大学生消费状况,把握大学生生活消费的心理特征和行为导向,分析大学生消费中存在的问题及产生问题的原因,培养和提高大学生新的消费意识是当代大学生共同关注的问题。 2 1 当代大