It is applicable to work report, lecture and teaching 新职业英语经贸英语 Warming-up Reading A Listening 4 1 2 3 Reading B 5 Writing 6 Project 7 Vocabulary and Structure Unit 1 Business Relations 8 Speaking 6 Task 1 The following logos represent some of the most famous multinational companies in the world. Which ones are you familiar with? Please choose and talk about the companies and their products or services briefly. Unit 1 Unit 1 Business Relations Task 2 Receptions are normally considered the first business card of a company. Among the following qualities, what would make a qualified receptionist? Arrange your choices in order from the most important to the least and explain why. Standard Mandarin(普通话) Cordial and Friendly Attitude Attractive Appearance Good Management Skill Great Familiarity with Products Considerable Flexibility Unit 1 Business Relations √ √ √ √ Reading A Text Task 1 Task 2 Task 3 Task 4 Background Information Unit 1 Business Relations Reading A Background Information In modern international trade, it is primary and necessary for a company to seek prospective clients and to establish business relations with them so as to start and develop its business. In doing this, the seller and the buyer often choose writing letters, sending emails, making phone calls, or simply meeting each other, among which, writing letters or emails is most frequently used. A good letter for establishing business relations should comply with the following principles: complete—the letter should include necessary information; considerate—the letter should be composed with due consideration of the receiver’s need or expectation; courteous—the tone of the letter should be courteous and polite; clear—the writer’s ideas should be expressed clearly
