新职业英语经贸英语unit1.ppt

Warming-up
Reading A
Listening
4
1
2
3
Reading B
5
Writing
6
Project
7
Vocabulary and Structure
Unit 1 Business Relations
8
Speaking
6
第一页，共64页。
Task 1 The following logos represent some of the most
famous multinational companies in the world.
Which ones are you familiar with? Please choose
and talk about the companies and their products
or services briefly.
Unit 1
Unit 1 Business Relations
第二页，共64页。
Task 2 Receptions are normally considered the first
business card of a company. Among the following
qualities, what would make a qualified receptionist?
Arrange your choices in order from the most
important to the least and explain why.
Standard Mandarin(普通话)
Cordial and Friendly Attitude
Attractive Appearance
Good Management Skill
Great Familiarity with Products
Considerable Flexibility
Unit 1 Business Relations
√
√
√
√
第三页，共64页。
Reading A
Text
Task 1
Task 2
Task 3
Task 4
Background Information
Unit 1 Business Relations
第四页，共64页。
Reading A
Background Information
In modern international trade, it is primary and necessary for a company to seek prospective clients and to establish business relations with them so as to start and develop its business. In doing this, the seller and the buyer often choose writing letters, sending emails, making phone calls, or simply meeting each other, among which, writing letters
or emails is most frequently used. A good letter for establishing business relations should comply with the following principles: complete—the letter should include necessary information; considerate—the letter should be composed with due consideration of the receiver’s need or expectation; courteous—the tone of the letter should be courteous and polite; clear—the writer’s ideas should be expressed clearly in the letter, avoiding possibly misleading words o