海底捞内部营销效果分析.doc

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- 议，以更好地提升企业品牌的内部吸引力，激发员工的工作热情，进一步提升企业的服务利润和品牌价值。
关键词：内部营销，员工满意，顾客满意
Haidilao effect of internal marketing analysis
Abstract:
Enterprise marketing includes two aspectsinternal marketing and e*ternal marketing. The internal and e*ternal marketing is relative to the two concepts. Through internal marketing can meet the batch production of the employee needs to attract, develop, stimulate the retain qualified employees. Internal marketing is a kind of regard employees as consumers, to please the philosophy of the employees. It is a batch production to meet human needs through the strategy. Internal marketing aims to meet the needs of staff to arouse the enthusiasm of employees, and thus improve service enterprises profits. Hope to haidilao effect of internal marketing investigation and study, understand the current situation and e*isting problems of the internal marketing, and based on this put forward reasonable internal for the brand marketing strategy suggestion, in order to better promote the interior of the enterprise brand appeal, stimulate staff's work enthusiasm, to further improve enterprise service profits and brand value.
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Keywords:Internal marketing,Employee satisfacation,Customer satisfaction
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目 录





2. 理论综述2





Berry and Parasuraman(1991)理论3
Rafiq and Ahmed理论3
Gonroos (1985 )理论3
Sassewinter(1985 )理论3

3. 海底捞内部营销实施现状分析4

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