开发流程-商业综合体-万达-万达商业集团商业地产全程开发.doc

万达商业集团商业地产全程开发目录第一部分、市场调研................6一、调研总纲......................................................................................................................................................................................................................................................62调研方法..........................................................................................................................63调研重点:......................................................................................................................64调研时间:......................................................................................................................6二、调研内容.............................................................................................................................61目标城市商业整体环境调研.........................................................................................62目标城市商业地产环境调研.........................................................................................73项目用地情况分析..........................................................................................................74消费来源及辐射力调研.................................................................................................75竞争对手情况调研..........................................................................................................86城市政策法律环境调研.................................................................................................87调研的初步结论..............................................................................................................88各城市之间数据对比分析.............................................................................................8第二部分、选址.........................9一、选址的意义:.....................................................................................................................9二、集团选址的标准:.............................................................................................................9第三部分、项目规划方案......10一、商业规划...