物质主义价值观Materialisticvalues.doc

物质主义价值观(Materialistic values)
Analysis of consumer behavior and business marketing in North America
First, what is matas very loud. The quality is poor, too. In my opinion, you almost close to the "one-time consumer goods" later, once the irrepressible curiosity, or a customer and the customer confirm, the answer is yes, it is a one-time consumer goods, basically is in holiday or birthday party to bring about this is not wearing the purpose is to stand out. But their style is very original and every new style comes out every time
seek diversity
The same product, hovering among different brands.
, there are differences in consumption among different social strata
Upper layer: characterized by the scarcity of products
Middle and upper levels: take quality (or famous brand) products as consumption characteristics
Lower middle class: the consumption characteristic of cheap products with novelty and amusing taste
With emphasis on money and possessions to the pursuit of happiness and highlight social status promotion values, the consumer shopping to express themselves out of the ordinary, in order to win the attention and respect of others, their own spiritual satisfaction and happiness
Thoughts on enterprise marketing
Case introduction:
In a small city in California, Vernon, the young designer Peter Koral has his own company, "Koral Industries, " a career. Peter discerning and find a general impression of the jeans is still in durable and practical, but ignore the jeans and fashionable can equate. Peter in 2000 to create a high-end brand jeans 7 for All Mankind, designed for material intensive, pay attention to the details of the jeans, all fabrics are imported from Japan and Europe, design, tailoring, sewing, washing color, all in the United States to complete, in support of the Hollywood fashion collection immediately attracted the celebrities.
7 for All Mankind initially designed for women, with the special paint line, just perfect fit, breathable materia