大学体验英语第二册Unit3课文A.ppt

UNIT 3 (Passage A)ADVERTISING
-25, 2013
Week 8
Presentation
Passage A The Ad Council at a Glance
Text Structure
Content Awareness
Assignments
Text Structure
An introduction of Ad Council
Its History
Its mission
Its campaigns & impact
Recent development
Para 1
Para 2-3
Para 4
Para 6-7
Para 5
Testified by 4 Examples
What does the Ad Council usually do?
What influence does the Ad council have on the society?
How does the author prove that the Ad Council’s messages have made lasting and positive social change?
Content Awareness – Para 1
Content Awareness – Para 1
You may not immediately know us by name, but you do know us. For 59 years, the Ad Council has created _________ and _____________ public service messages for our nation. Our slogans and characters are more than _____________ — they raise awareness, inspire individuals to take action, and save lives. The following results testify to the power of the Ad Council’s messages to make ________ and __________ social change:
timely
compelling
memorable
lasting
positive
Examples adopted to testify to the power of the Ad council’s messages.
Introduced in 1985
save 75,ooo lives
Since 1972
help 300,000 students
The lowest fatalities
the most recognized slogan
Launched in 1944
longest- running & famous
95%
77%
70%
15,935
$
billion
21%
70%
Make lasting and positive social change
Content Awareness – Para 1
Content Awareness – Para 1
Campaign
Starting year
Tagline/
Message
Public issues
Effects
The United Negro College Fund
Crash Test Dummies,
Vince and Larry
1944
Only you can
prevent
forest fires.
Not said
Not said
The Smokey Bear
Forest Fire Prevention
1972
1985
Friends Don’t Let
Friends Drive Drunk
A mind is a terrible thing
to waste.
Not said
Preventing forest fires
Preventing drunk driving
Funding minority college students
Promoting
safety belt
usage
Its message reached 95% of adults and 77% of kids.
In 1998, US experienced the lowest n