新编进出口英语函电 UNIT ONE.ppt

UP-TO-DATE CORRESPONDENCE FOR IMPORT & EXPORT
e
to the Course of
Correspondence for
Import and Export!
UP-TO-DATE CORRESPONDENCE FOR IMPORT & EXPORT
Up-to-date Correspondence for Import & Export
Requirements:
1. Be on time for class;
2. Preview what you are going to learn next class and review what you have learned in time;
3. Finish all the exercises assigned;
(oral work ,written task, pre-class work and in-class work)
4. Evaluation based on your attendence, class performance and your exercises
UP-TO-DATE CORRESPONDENCE FOR IMPORT & EXPORT
Why do we learn letter writing?
UP-TO-DATE CORRESPONDENCE FOR IMPORT & EXPORT
We have municate.
Three channels munications:
Vis-à-vis [‘vizəvi](面对面)
Verbal
Written
UP-TO-DATE CORRESPONDENCE FOR IMPORT & EXPORT
Three Considerations for Evaluation ofChannels
Money
Time
Documentation
UP-TO-DATE CORRESPONDENCE FOR IMPORT & EXPORT
UNIT ONE
Presentation and Layout of
Business Letters
UP-TO-DATE CORRESPONDENCE FOR IMPORT & EXPORT
A letter is like a visit on paper.
UP-TO-DATE CORRESPONDENCE FOR IMPORT & EXPORT
All the elements of business letter e together to produce a reflection on paper not only of the writer’s ability and knowledge …… but also of anization’s total image.
from Merriam-Webster’s Guide to Business Correspondence
UP-TO-DATE CORRESPONDENCE FOR IMPORT & EXPORT
Well-written letters reflect a firm’s pride and concern for quality; Poorly-prepared correspondence can produce a negative impression that its recipients may have second thoughts about pursuing business with the firm. from Merriam-Webster’s Guide to Business Correspondence
UP-TO-DATE CORRESPONDENCE FOR IMPORT & EXPORT
Essential qualities for well-prepared business letters:
Good quality stationery
Neat typing or printing
Even spacing
Short paragraphs
Correct grammar, spelling and punctuation