Electrolux Master Brand Framework伊莱克斯主要的品牌框架
“What is Electrolux?”
“什么是伊莱克斯?”
“What makes Electrolux Electrolux?”
“什么使伊莱克斯伊莱克斯化?”
Brand definitions品牌定义
Verbal 言辞上
Brand Pyramid 品牌金字塔
Brand Dictionary 品牌释义
Brand Promise 品牌承诺
Brand Essence 品牌实质
Visual 形象、视觉上
Brand Attitude 品牌观念
Visual Language 形象的语言
Brand Design Policy 品牌设计原则
整合营销传播
厨卫电器加盟/
上海房产律师
Brand Pyramid – common and s 品牌金字塔–共性与特色(全球化与本土化)要素的结合
Brand Character
- same for allsectors/geographies
品牌特征
- 各地域相同
Brand Claim
tailored bysector/geography
品牌宣传
各地各自设计
Brand Support
tailored bysector/geography
品牌支持
各地各自制作
feature 特色
Function 功能
Reward 回馈
values价值
personality个性
Electrolux Brand Pyramid伊莱克斯品牌金字塔
Knowledgeable
Modern
知识性
现代化
Harmony
es change
协调
受欢迎的变化
Helps me enjoy my life
Pride/self-esteem
帮助我们自信地享受生活
Makes home life easier
Intelligent solutions for better living
使生活更简捷、智能化
Features
特色
Brand Character
品牌特征
Brand Claim
品牌宣传
Brand Support
品牌支持
整合营销传播
厨卫电器加盟/
上海房产律师
Electrolux Brand Dictionary伊莱克斯品牌解释
知识领先; 善于创造
某种风格; 动态;
预见性思想;
创新的物质
Balance; Feeling of control
Individuality; Open-minded
平衡; 自控
个性; 创新
Freedom; Enjoyment; Creativity
Feel proud; Feel good about myself
自由; 享受; 创造
自信; 舒畅
Helps me achieve the results I desire; Ease;
Safe performanceUnderstands me; Intelligent design
帮助我得到期望的结果;
安逸; 安全;人性化; 智能化
Features
特色
Brand Character
品牌特征
Brand Claim
品牌宣传
Brand Support
品牌支持
Electrolux master brand promise伊莱克斯主要的品牌承诺
For people who e change and seek harmony, modern knowledgeable Electrolux offers intelligent solutions that make people’s personal and professional lives easier and more enjoyable.
对于接受变化和寻找和谐、现代化知识的人们,伊莱克斯提供他们智能化的方式来使他们个人的和专业的生活更便捷和愉快
Electrolux Brand Essence伊莱克斯品牌实质
The core of the Brand Promise, Brand Essence is the innermost vital center of the Brand Pyramid. 品牌承诺和品牌实质的核心是品牌金字塔最深处最至关重要的部份。
The Brand Essence is the essential relevant and differentiating idea that will create and reinforce Brand Loyalty.品牌实质是指必不可少的能创造及增强品牌忠诚度的一些相关联以及有差异的想法
伊莱克斯主要的品牌框架思考 来自淘豆网m.daumloan.com转载请标明出处.