申通快递渠道策略浅析.doc

浅析申通快递渠道建设策略

作者姓名 XXX
专业市场营销
指导教师姓名 XXX
专业技术职务讲师

目录
摘要 1
第一章绪论 3
3
3
4
4
4
4
5
第二章快递市场环境分析 6
6
6
7
7
8
8
8
10
11
第三章申通快递渠道建设问题 11
11
12
12
13
13
13
13
第四章申通快递渠道建设策略建议 14
14
15
+代理模式 15
15
16
16
16
结束语 18
参考文献 19
致谢 20
摘要
自1979年以来,快递业历经三十多年的发展,成为了一个颇具规模的服务型行业。随着我国经济的飞速发展和世界经济的一体化,我国民营快递企业的发展取得了长足进步,对促进我国经济发展起到了重要的作用,发展模式逐步完善并表现出巨大的发展潜力。人们对快递服务旺盛的需求以及网络购物的兴起,催生快递行业的繁荣,但是作为近几年迅速发展的一个行业,在渠道建设方面还存在不足。
本论文针对申通快递的渠道策略进行分析,根据目前行业的现状,国内外对渠道建设的研究成果,对申通快递的渠道模式进行了调整与改进,设计了一个最佳渠道模型。目的是使申通快递在日益激烈的行业竞争中能认识自身的劣势与环境的威胁,充分利用优势与机会,形成自己独特的经营模式,为顾客提供优质服务,巩固行业地位,实现社会、顾客及企业的可持续发展。
关键词:民营快递申通快递渠道
ABSTRACT
Since the introduction of express industry in China in 1979 after thirty years of development it has developed into full-scale service-oriented industries. With the rapid development of China's economy and world economic integration that the development of private express panies in China has made considerable progress, and also played an important role in promoting the china’s economic. At the same time, the mode of development gradually improve and show a great potential for development. The strong demand of people for express delivery services and the rise of online shopping that gave birth to the prosperity of the express industry. However, the rapid development in recent years as an industry, it still exist deficiencies in the channel construction.
This paper is analysis the channel strategy of STO which is one of the private enterprises in our country. Research on the domestic and international of channel construction that has been adjusted and improved STO’s ch