英语论文 广告英语语言特色分析.doc

广告英语语言特色分析
An Analysis of Language Features in English Advertisements
摘要
本文旨在通过对书面英语广告的语言分析总结出广告英语在词汇句法篇章上的语言特点。通过日用品广告﹑科技设备广告﹑服务业广告的深入细致的分析,总结出广告英语在此三类广告中的相同点与不同点,并且根据语言的意义,风格及功能解释广告英语的共性以及广告英语在不同类型广告中的特殊性。本文共分五个部分,第一部分和第五部分分别为介绍与总结,中间三个部分为本文核心,分别展开广告英语在词汇﹑句法﹑篇章三个层面的分析。本文作者衷心希望此论文的分析结果能给英语广告的写作者以及广告英语的学习者提供帮助。海量英语论文尽在英语论文网,免费下载网址:他类型英语论文可以咨询 QQ
关键词: 广告英语;词汇;句法;篇章
Abstract
This paper presents an analytical study of the language features of English advertisements at lexical, syntactic and discourse levels. It is hoped that through the detailed survey of three types of advertisements: daily consumer goods ads, technical equipment ads, service ads, similarities and differences in advertising language features can be summarized and possible reasons will be given in the light of the meaning, and function of language.
This paper will be presented in five parts. The first part is the introduction and the last conclusion. The focus of the paper is laid on the three middle parts which respectively analyze language features at lexical, syntactic and discourse levels. It is hoped that the study can shed light on the language features of advertisements and also provide help to advertising copy writers and advertising English learners.
Key Words: English advertisements; vocabulary; syntax; discourse
Table of Contents
Introduction………………………………………………………..…1
Chapter One Advertising………………………………………….....3
Definition of advertising…………………………………….......3
Classification of advertising………………….…………....….....4
Emphasis of the study…………………………………….......…5
Chapter Two Lexical Features……………………………………....7
Similarities at the lexical level………………………………..…7
Use of few verbs...………………………………………...8
Use of emotive words……………………………………..9
Use of simple words……………………………………...10
Misspelling and coinage………………………………….11
Differences at the lexical level……………. ……………......…11
Gender identity…………………………………………...11
Selection of adje