浅谈标志在VI设计中的重要性.doc

浅谈标志在VI设计中的重要性
摘要
在品牌营销的今天, VI设计对于任何一个现代企业来说,都是企业之魂。设计到位、实施科学的VI,是传播企业经营理念、建立企业知名度、塑造企业形象的快速便捷之途。在VI设计中,标志设计首当其次理应做为VI设计的重中之重。因此,本文试从VI设计对企业的重要性出发,谈论VI设计和标志设计的关系,以及标志设计在VI设计中的应用与拓展,从而体现出标志设计乃是VI设计的基础和核心。

关键词:VI设计的重要性,VI与标志,应用与拓展























Abstract
In the brand marketing today, VI design for any modern enterprise, it is the soul of business. Design in place, implement scientific VI, the dissemination of business concept, to establish an enterprise well-knownness, the rapid shaping corporate image of convenient way. In VI design, logo design first when second behoove as VI design center. Therefore, this paper tries to VI design to enterprise based on its importance, talking about VI design and logo design, and the relationship between logo design in the application and development of VI design, thus reflects the logo design but VI design based and core.
Keywords: VI design, VI and sign the importance of application and development























目录

目录........................................................1
第1章绪论..............................................2
第2章 VI是企业的灵魂...................................2
VI设计的内容.....................................2
VI设计对企业的重要性.............................2
第3章 VI与标志的关系.............................