英语广告语篇中的省略探析.doc

英语广告语篇中的省略探析.docAStudyonEllipsisinEnglishAdvertisingDiscourse(20141181韦盼盼)Abstract:Asanimportantcohesiondevice,,characteristicsandfunctionsofellipsisintheEnglishadvertisingdiscourse,:ellipsis,Englishadvertisingdiscourse,cohesionIntroductionEllipsisisanimportantlanguagephenomenon,“substitutionbyzero',avoidingrepetition,,,,andemployellipticsentenceswhichcanmakethetextsclear,pactandeye-,employingellipsiscanmakeanadvertisementmoreeye-,andtrytofindtheellipsisintheadvertisements,&Hasan(2001,88),"Ellipsisastheomissionofanitem,itcanbeinterpretedasthatformofsubstitutioninwhichtheitemisreplacedbynothing”.Wherethereisellipsis,thereisapresupposition,inthestructure,thatsomethingistobesupplied,or"understood^.-up——,urswhensomethingthatisstructurallynecessaryisleftunsaid;