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华为公司产品开发流程框架v2.ppt


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华为产品开发质量体系框架无线质量管理部2006-1-6华为E2E产品开发流程IPDProcessRoadmapBusinessPlanConceptPlanDevelopQualifyLaunchLifeCycleCharterMarketAssessmentSegmentationOpportunityDevelopBizPlanProductLineLevelProductLevelHWBizStrategyHWHistoricalDataTechnologyCustomerWants&NeedsOfferingRequirementsEmergingProductRequirementsMMProcessOthereventstriggeringPCRsRequirementsManagement(Process&Tools)KeyInter-processHandoverPointsAlignBizPlanManageBizPlan,!Dothingsright!E2E:EndtoEndMM:MarketManagementIPD:IntegratedProductDevelopmentPCR:ProjectChangeRequestBiz:BusinessLongTermRequirementsORProcessOR流程ValidationVerifyReq'tsImplementTraceReq'tsManageChangeControlIncludeReq'tsinBusinessPlan/RoadmapCharterPCRImplementReq'tsasNewProductsNewProductVersions/ReleasesCurrentProductCollectCollectHigh-petitorsTradeShowsJournalsIdentifyInternalSourcesPDTGTTTSPre-ResearchM&SR&DAnalyzeScreenReqtsInterpretCleanseVerifyAnalyzeReqtsCategorizePrioritizeJustifyAllocateMarketManagementPLRoadmapPlanningPDTVersionPlanningPDTPCRAnalysisDistributeDecisionPDT:ProductDevelopmentTeamGTT:GeneralTechnicalTeamTS:TechnicalSupportPL:ProductLineM&S:MarketingandSalesR&D:ResearchandDevelopmentReqts:RequirementsMM流程UnderstandMarketplaceMarketSegmentationPortfolioAnalysisDevelopBusinessStrategies&PlansAlign&petitorInformationTechnologyTrendsProductPortfolioUnderstandtheMarketplace andPerformMarketSegmentationDriveanalysisofmarketplaceInternalizescustomerwantsandneeds;customerbuyingbehaviorDeterminepotentialtargetsofopportunityEstablishessegmentationstandards/frameworkManagetheBusinessPlanandAssessPerformanceEnsureeffective/efficientexecutionofthebusinessplanDrivemanagementsystemAssessperformanceagainstplanMakechangestothebusinessplan,petitiveanalysisSelect/prioritizeinvestmentopportunitiesReviewstrategicpositioningReviewfinancialanalysisReviewGapAnalysisDevelopBusinessStrategies&PlansTargetmarket/opportunitiesselectionCreatethebusinessplanbydrivingmultifunctional/multi-di

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