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商务英语写作订单与确认函.ppt


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2016-12-181BUSINESS WRITING商务英语写作2016-12-182Chapter 4Orders and Confirmation Letters 订单与确认函2016-12-183Orders订单?An order in trade is defined as “a request by a customer for pany to supply goods or service”. It is the result of an offeror a counter-offer with a positive acceptance. An order letter is important and widely used plete a transaction. Order letters need to be clear and concise to avoid confusion. Besides sufficient information must be provided so that there will be no further questions about the order. 2016-12-184Questions??What is an order?a request by a customer for pany to supply goods or service?Good-new or bad news?Good-new?How to get an order?offer and counter-offer报盘及还盘2016-12-185To be effective?Correct?Clear?Concise ?Complete?Concise ?Courteous 2016-12-186How to write an effective order letter??Order letters usually follow the following steps in writing ▼Open with reference to some previous contacts such as catalogue, or phone call, exhibition or trade fair, etc. This helps the reader find out the intention of the letter. ▼Describe the order▼Mention payment and delivery▼Express courtesy 2016-12-187Confirmationletters 确认函?When pany receives an order letter or order form, it often responds with a confirmation letter. Confirmation letter also uses direct order of writing. It must be clear and specific about what is being confirmed or what is being changed. 2016-12-188The letter usually contains the following parts:▼Thanks for the order ▼ ment on the items required ▼Assurance of your best attention▼Other items which may be of interest to the buyer ▼ Hope for further order2016-12-189When you are unable to accept the order, you should reply in time either to decline the order or to make a counter-offer. The letter of this kind usually covers these contents: ▼Thanks for the order▼ Proper reasons to decline the order with regret ▼ mendation of other items as a replacement or presentation of counter-offer▼ Hope to serve the buyer in future. 2016-12-1810Let

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