酒店管理会所__洲际酒店市场销售例会.pdf

2011/10/19 1
PR ACTIVITIES Deadline Status
Waiting for the feed back from Maison Mode department store if we Tuesday ongoing
are going to cooperate (VIP discount details has been offered, if
agreed, will start from 19th June)
Signing contract with CQ Evening ,CQ Morning newspaper and Wednesday Ongoing
Redoo Weekly for 2009
Follow up with Concierge ‘in the know ‘ video (fill up the order form Tuesday (26th May) Ongoing
and discuss the shooting date and hotel representative which will be
in the video.
Updating hotel back ground music on a weekly basis N/A Ongoing
Follow up the promotions with Wang Fujin department store( go to Tuesday Ongoing
the store to check our posters and collect some feed back from both
store and Gingers restaurant)
Making proposal for invite primer hope school kids(10 kids) come to Friday Ongoing
Chongqing , stay in hotel for one night and Chongqing tour next
morning. And if possible, give consolation money of RMB100 per
child.
Score and Monthly News clipping for Jun Issue Friday Ongoing
Prepare news release for Cantonese style dessert on Children's day. ongoing
2011/10/19 2
Italian Cuisine
Period: 1st May,2009 to 12th July,2009
Status: publicizing quite well so far, and all of the main
local medias has publicized about this promotion
already.
Medias targeted:
• Economic Times (29th April, Wednesday RMB 17,000)
• Newoo weekly
• The New Travel Weekly
• CQ Evenings
• CQ Morning
• Redoo Weekly
• City Life(2nd Jun, Tuesday RMB 11,000)
Media Plan
2011/10/19 3
2009 Rice Dumpling Gift basket
InterContinental Chongqing has prepared luscious and elegant
wrapped Rice dumpling gift set for you to share this traditional
Dagon Boat Festival with your friends and families.
Superior Gift Set: RMB 338 /Box
Deluxe Gift Set: RMB 688/Box
Selling period: 8th May, 2009-28th May, 2009
Status: ongoing
Medias to be targeted:
• City Life Weekly News paper
(7th May,RMB10,000)
• Newoo The New