AbstractWiththecontinuousdevelopmentofourcountry’ingmorefrequent,moreandmoresports—relatedactivitiesinthefestivalandtheconstantriseanddevelopmentofourcountry,,anizedatthenationallevel,persistinthelongesttime,,differentscholarsinthefieldofstudy;butalsoitselfisfresh,theInternationalKiteFestivalwillalsocontinuetoruntheinevitableencounternewsituations,Thenewproblemsandthereforeneedtoaddresssocial,political,,fromasportingpointofviewofsociology,bysummarizingtheWeifangIntemationalKiteFestival,bingitsdevelopmentcontext;thefocusthroughtheSWOTanalysis,operationalstatusoftheinternalstrengths,weaknesses,,toberesearch,,therelevantdepartmentsCanprovidedecision-makingreference,whiletherestofthesportssection,,investigationmethod,mathematicalstatisticsandlogicalanalysis,thefollowingconclusions:plywiththerequirementsofreformandopeningup;andthelongkitecultureandtheuniquegeographicallocation,inclosecontact;inthegovernmentopeningup,acceleratethedevelopmentofastrongmotive,byforeignfriendsofthepointing,WeifangCity,,inthefirststageestablishedtheOfficeofWeifangkitesthedominantpositionoftheoperationandthe”kitetopullstrings,stylesetupthestage,economicandtradeopera”,modeofoperationisthegovernrnent-
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