最新益达口香糖分析.doc

益达口香糖分析
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang ciurther standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
益达口香糖的广告是由彭于晏和桂纶镁合作打造的关于年轻人之间的互相关心，通过这个口香糖来传达自己情感的一个广告，这个广告中没有太多精彩的画面，就间短的事件情节，带给人一个被关心的温暖，这种感情的交流借助于益达口香糖得到很好的传递。
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
益达口香糖的广告所表现是一种情感诉求。首先，男售货员主动要求帮女白领热夜宵，说明他工作细心、热情周到，而女白领为回报他良好的工作态度，买了一盒益达口香糖送给男售货员以示奖励，说明女白领珍惜别人的劳动成果，人与人之间的情感达成了一种默契，再后来男售货员开始喜欢上了这位“好心〞的白领丽人，于是期盼着以后还能见到这位善良的姑娘，所以就好象猜硬币一样，用口香糖来猜想她明天会不会来。生活中还有许多与这个类似的做法，只是“硬币〞或者“玫瑰花瓣〞在广告里变成了口香糖，因为时间的要求，要在几分钟内瓤人印象深刻不排斥并且记下产品信息，所以不一定要给一个怎样明确的结局，所以广告