最新谈国靖 营销shujia.doc

actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
B．    形式产品
C．    附加产品
D．    整体产品
5．产品生命周期包括以下几个阶段〔 〕
A．    投入期
B．    成长期
C．    成熟期
D．    衰退期
E．    开发期
6．在新产品开发的商业性投放阶段，企业应作出以下几个决策〔 〕
A．    投放人
B．    投放时机
C．    投放地区
D．    目标市场
E．    营销组合
二、名词解释〔20分〕
1．高价策略
2．主体包装
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
3．商标
4．市场细分
5．市场预测
三、简答题〔24分〕
1．产品的名称可以发挥哪些功能？
2．简述价格的心理功能。
3．简述登门槛术在市场营销中的用途。
4．理论订价是怎样做的？
四、论述题〔24分〕
1．论述市场调查的步骤。
2．产品生命周期各阶段的主要特征及营销策略是什么？
五、应用题〔12分〕
熊猫电子集团想做一个有关消费者对熊猫电视机满意度的问卷调查，请你帮助其撰写问卷的指导语。
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