小家电市场营销现状及营销策略探讨.doc

小家电市场营销现状及营销策略探讨.doc小家电市场营销现状及营销策略探讨
内容摘要
近几年来,随着国内大家电市场趋于饱和,,尽管各种媒介宣称小家电市场发展迅速,利润空间巨大,发展前景诱人,但实际上小家电的利润空间不断下降,,进而提出改变旧有的市场观念及管理模式,从而营造一种有利于小家电企业发展的创新营销模式.
关键词
小家电市场;营销现状;营销策略;探讨
ABSTRACT
In recent years, tend toe appliances
market domestic, market supply and demand that shoall electrical home appliances, though various kinds of media declare the light electrical home appliances market develop rapidly, profit space enormous, captivating development prospect have, but small profit space of electrical home appliances drop constantly in fact, have reached the critical state that the price ay be triggered at any moment. To little classification and light some problems that household appliances enterprise face of electrical home appliances this text, and then propose changing some old ideas of market and management mode, thus build a kind of innovative marketing mode all development of household appliances enterprise.
Key all electrical home appliances market; Marketing current situation; Marketing tactics; Discussion
目录
一,小家电市场营销现状分析…………………………………………1
(一)小家电市场面临的主要问题……………………………………1
(二)原因分析…………………………………………………………4
二,小家电市场营销策略探讨…………………………………………4
(一)产品策略创新……………………………………………………5
(二)渠道创新…………………………………………………………6
(三)业务员管理………………………………………………………9
(四)价格策略转型……………………………………………………9
(五)促销策略创新……………………………………………………11
(六)加强营销信息管理:S/S管……………………………………12