美食节目策划案.doc

目录
摘要···································································3
英文摘要·······························································3
前言···································································4
一、现实环境···························································5
(一)背景分析······················································5
(二)企划动机······················································5
二、节目设定···························································5
三、摄制策略···························································9
(一)主持人·······················································8
(二)嘉宾以及顾问
·················································9
(三)创作思路····················································10
(四)制播周期····················································10
(五)工作人员设置················································10
四、节目行销··························································11
(一)节目优势分析················································11
(二)节目市场分析················································11
(三)广告市场分析················································11
(四)节目宣传····················································12
五、节目预算··························································12
六、节目预期效果
······················································13
参考文献······························································13
谢辞··································································13
附件一:问卷调查·······················································14
附件二:调查报告·······················································15
《食尚金华》电视节目策划案
摘要: 随着中也得到了极大地提高,已经不再局限于吃饱穿暖这样基本的要求。民以食为天,在物质文明丰富至如斯的今天,人们开始重视对于生活品质更高层次的追求。对于吃,食不厌精、烩不厌细,不只吃味道,还要吃环境、吃服务、吃文化,吃健康。金华美食虽不敢说“甲天下”,但见于诸多权威论坛的溢美之词从来都是滔滔不绝。金华美食之所以久负盛名也与众多的美食拥护者分不开,金华的美食物美价廉,品种丰富,方便易的使得不只是金华人,乃至全国人都对金华的美食赞不绝口。
关键词: 金华美食时尚电视节目
" In Jinhua" television program planning
Abstract: With the rapid development of Chinese economy, people's living standard has been