目录
中文摘要················································1
英文摘要················································2
引言················································4
正文················································5
1 论文背景及选题意义······································5
2 核心竞争力的理论概述····································6
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核心竞争力的定义······································9
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核心竞争力的辩识·····································14
医药企业核心竞争力的表现形式·························15
3 我国医药企业核心竞争力的现状与形成因素················17
我国医药企业核心竞争力的现状分析·····················17
我国医药企业核心竞争力形成的相关因素·················22
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构建我国医药企业核心竞争力的原则·····················27
构建我国医药企业核心竞争力的途径·················29
企业文化战略········································29
制定、强化企业文化系统的核心内容···················29
实施企业形象战略、加强诚信建设····················31
终生学习、不断进步································31
知识产权战略保护···································32
正确选择适当且有效的知识产权保护形式···············33
2
保护知识产权的措施································34
信息化建设战略····································36
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产品创新战略·······································40
市场是产品创新的向导·······························40
对企业实施有效的产品创新的几点建议·················41
·······································43
如何加强我国医药企业品牌建设·················43
结束语··············································47
参考文献··············································48
综述···············································51
致谢···············································60
攻读学位期间发表的学术论文目录····················61
作者声明········
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