频道业务开发指南－音乐频道分册（V1.01）.pdf

频道业务开发指南






音乐频道分册





版本号:





2005-10-19 发布实施

中国移动通信集团公司
中国移动数据业务运营支撑中心
目录

版本修订记录: ···········································································································2
前言·························································································································3
一关于频道的定位·····································································································3
二关于频道的规划·····································································································4
三关于频道内业务开发的说明·················································································4
(一)业务可用性说明··························································································4
(二)二级栏目分类及定位说明··································································5
四关于频道业务的营销推广·····················································································7
1、PUSH 点播码宣传。···························································································8
2、首页 PUSH 群发。······························································································8
3、热点专区。········································································································8
热点专区征集演唱会预告牌,明星会客室专栏及经典碟报专区·····················8
关于提供热点专区的免费内容的问题·······························································10
五关于业务申报·······································································································11
(一)基本申报条件····························································································11
(二)业务品质要求····························································································11
(三)资费要求····································································································12
(四)评审规则············································································