沂蒙山红色旅游纪念品的设计开发与研究.pdf

中南民族大学
硕士学位论文
沂蒙山红色旅游纪念品的设计开发与研究
姓名:许守飞
申请学位级别:硕士
专业:设计艺术学
指导教师:邱红
2011-05
中南民族大学硕士学位论文
摘要
30 年的改革开放,让中得到了长足的飞跃,生活方式逐渐
多元化,文化消费档次日渐提高,在此影响下,我国旅游业也随之迅猛发展,加
之近些年来,“低碳生活理念、环保绿色生活”渐入人心,沂蒙山红色景区旅游业
的发展也逐日火爆。然而,作为旅游产业的衍生品---旅游纪念品的开发与研究却
相对滞后,二者之间存在着明显的差距和失衡。这里面原因种种:观念、思潮、
意识、爱好、生活水平、市场需求等等都有可能。但笔者认为保守落后的设计理
念和盲目的市场规划才是沂蒙山区红色旅游纪念品开发落伍滞后的主要原因。
本文的研究从这样的历史和现状背景出发,采用文献法、调查法、访谈法、
逻辑归纳法和数理统计法,得出总结性理论有三:第一、品牌设计角度为出发点
分析了沂蒙山区红色旅游纪念品现存的主要问题,并创新性的提出了沂蒙山区红
色旅游纪念品设计开发的最佳途径;第二、本文基于“红色”理念出发,以“红
色文化”为线索,突出描述了“红色旅游纪念品”的功能需求和艺术需求,借鉴
沂蒙山区革命理念、红色符号、特色文化等,并根据不同消费层次的特殊需求,
将旅游纪念品分为高端、中端、低端等多个档次,并根据市场的实际需求和情况
划分比例;第三、基于成本、需求、艺术、材料等不同的角度,去了解红色旅游
纪念品的安全、便携、成本、市场等问题。


关键词:红色旅游;纪念品;消费档次;设计理念;市场需求




I
沂蒙山红色旅游纪念品的设计开发与研究

Abstract
Thanks to the opening up and reform for thirty years, Chinese life has been
significantly improved and lifestyle tends to be vicarious. The level of Cultural
consumption is higher and higher, and the awareness of environmental protection has
take root in people’ mind. All these factors contributed a lot to the development of
tourism. As one of the most famous tourist’s attractions in China, Yimeng tourism has
also gained great development these , as the derivatives of tourism,
souvenirs’ development and research relatively leg behind. As far as I am concerned,
laggard senses, awareness, hobbies, and low living standards are possibly the reason for
the discrepancy, and conservative souvenirs design and blind market planning is to
blame for the deficiency of souvenirs
What we have talked above is the background on which this article is
approaches this article use are literature, questionnaire, interview method, logical
induction and mathematical statistics. The conclusions drawn from this article are:First,
we have talked about the main problems existing in the industry of Yimeng
revolutionary tourism souvenir and the best ways for designing and developing Yi