Reification and Utopia in Mass Culture
Author(s): Fredric Jameson
Source: Social Text, No. 1 (Winter, 1979), pp. 130-148
Published by: Duke University Press
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Accessed: 22-10-2017 04:52 UTC
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Reification and Utopia in Mass Culture
FREDRIC JAMESON
The theory of mass culture--or mass audience culture, commercial culture, "popular"
culture, the culture industry, as it is variously known--has always tended to define its object
against so-called high culture without reflecting on the objective status of this opposition.
As so often, positions in this field reduce themselves to two mirror-images, and are
essentially staged in terms of value. Thus the familiar motif of elitism argues for the priority
of mass culture on the grounds of the sheer numbers of people exposed to it; the pursuit of
high or hermetic culture is then stigmatized as a status hobby of small groups of
intellectuals. As its anti-intellectual thrust suggests, this essentially negative position has
little theoretical content but clearly responds to a deep
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