论广告英语的艺术性.doc

本科生毕业论文
On the Artistic Features in English Advertisement
论广告英语的艺术性
院系: 外国语系
专业: 英语
学生姓名:
学号:
指导教师:
2008年6月
Contents
Acknowledgements I
Abstract II
摘要 III
1 Introduction 1
2 The Artistic Features in English Advertisement 3
Linguistic Attributes of English Advertisement 3
Sound Artistry of English Advertisement 3
Lexical Features 5
Syntactic Features 8
Features of Advertisement Headline 10
. Rhetorical Devices 11
3 The Artistic Features of Advertisement in Other Fields 19
The Artistic Features From Pragmatics Field. 19
The Artistic Features From Other Views 19
4 Conclusion 21
References 23
Acknowledgements
I would like to thank all those who have given me their generous helps, commitment and enthusiasm, which have been the major driving force plete the current paper.
Firstly, a special acknowledgement should be shown to my respected supervisor Mr. Zhou ChangJun. I am greatly indebted to him for his original suggestions and exhaustive revisions to the dissertation. Secondly, I want to express my thanks to all the teachers of my college courses who helped me in every stage of my development. I also want to thank my room mates whose advises really improved the quality of this paper. Thirdly, I must express my hearty thanks to my brother, whose encouragement are vital to this paper. Last but not least, I want to take the opportunity to thank the library assistants who supplied me with reference materials of great values.
Abstract
Advertising language is an artistically concentrated business language. Influenced by such sciences as linguistics, psychology, marketing, sociology, aesthetics, etc, its diction has various values for research. It is now more and more catching people’s attention for its unique modern age, we were surrounded by various advertisements,can’t imaginewhat our life will be if one day there were no advertisement.
Advertising language is a highly artistic language, it ha