商务英语培训.pptx

A Probe into the Knowledge Composition of Business English
吕世生
Dept of T&I, Nankai Univ.
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Training Modes of BusiProfessional’s Qualification Redefined
International business management concerns with cross-cultural business operations.
To stay more competitive in the profession, . are expected to have:
good knowledge of his business partner in terms of his cultural background.
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Business English Professional’s Qualification redefined
English language competency
Business knowledge
Cross-cultural knowledge
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Knowledge composition of business English professionals
Economic or management knowledge
Cross cultural knowledge
English competence
Communicative skills
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Why cultural factors emphasized
There is general lack of understanding of cultural role in international business operations in China.
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Cultural perspective
A case study
Secretary Cohen, or Mr. Cohen
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From bi-expertise to tri-expertise
Qualified business English professionals are to be
English speaking business men with cross-cultural knowledge.
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Knowledge required
Business English professionals are to deal with his business partners in professional way in the business community.
Business English majors are to be economic or management-knowledgeable
to be offered systematic economic theory.
to be trained as English speakers
to develop cultural difference awareness.
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New training mode needed
Business schools are not able to meet the requirements,
and English schools or Business English schools have advantage over the business schools to initiate the new mode, due to the cultural factors involved.
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Weaknesses within the financial sector proved to be the core of the problem, with serious mismanagement of financial risks in the developed countries provoking an evaporation of global liquidity. Whereas sound banking practices would suggest that leveraging of capital should not exceed a ratio of 1-12– lending at most 12 doll