市场营销英语复习提纲.doc

I. Concept check ( Translate the following vocabulary into Chinese)
_____________________________
2. billboard advertising _____________________________
statues _____________________________
4. monopoly _____________________________
5. observational _____________________________
6. .raw material _____________________________
7. vendor _____________________________
8. physical product _____________________________
9. sealed-bid pricing _____________________________
10. patronage rewards _____________________________
11. emerge ______________
grid _____________________________
13. individualization _____________________________
14. convertibles _____________________________
15. competition _____________________________
16. health consciousness _____________________________
random sample _____________________________
18. organizational buyer _____________________________
19. decline _____________________________
20. universal product code _____________________________

II. Translate the following vocabulary into Chinese. (40 points )
You have “market value “ as a person --- you have qualities that set you apart others and abilities other people want and need.
_________________________________________________________________________________________________________________________________________________________________________________________________________
2. The modern marketplace may take the form of a grand shopping mall, a mail-order catalog, a television work , an eBay auction , or an merce website.
_________________________________________________________________________________________________________________________________________________________________________________________________________
3. The value chain is a useful way to appreciate all the people that work together to create value.
__________________________________________________________________________________________