沃尔沃斯marketing.ppt

e to woolworths
沃尔沃斯
woolworths
slogan:
Fresh food home
做新鲜食物的人
Outline
Introduction – Company Profile
1 Why China?
2 PEST Analysis
3 Dustry AnalysInis
4 Advantage
5 Entry Strategy
6 Post Entry Forecast
7 Conclusion
Woolworths in December 5, 1924 opened her first a shop. Shop is located in cheap an Pitt street of a basement. Woolworths now is South Africa's biggest food retailers, which has 75 years of history for customer service are proud of pany
introduce
Social Factors
Western-style chain stores acceptance
Increasing urban household
Increasing wealth and demand
Technological Factors
merce
Young consumers (under 30s)
Why China? – Pest Analysis
woolworths
Economic Factors
Fast-growing economy
GDP $8,789 trillion (2009)
Retail sales: annual growth % (2009)
Domestic spending promotion
Increasing consumer spending per capita
Estimating for an increase from
$1,407 (2009) to $2,729 (2014)
Why China? – Pest Analysis
South Africa
petitiveness产业竞争力
Rivalry petitors竞争者之间的竞争
Threat of Substitutes替代品的威胁
Threat of Entrants
More Consolidated Industry
Hard for panies外来威胁
更巩固行业
硬的小公司
Bargaining Power of Buyers讨价还价的买家
Bargaining Power of Suppliers供应商的议价能力
Why China? – Industry Analysis
Advantage
Various prehensive
South Africa
Fresh food
Maketing management orientations
Selling concept
. The idea that consumers will not buy enough of anization's products unless anization undertakes a large-scale selling and promotion effort.
promotion
advertising
Sales personnel
Lottery promotion
Mascot promotion
.......