索尼的战略盲区(SONY's strategic blind spot).doc索尼的战略盲区(SONY's strategic blind spot) After a series of performance crises and stock market diving, SONY lost its share value to only half of Samsung's.. In order to stop the decline, SONY launched a restructuring plan to cost 13000 billion yen. What's wrong with SONY? Is SONY about to collapse? How does SONY get out of the trap? SONY is a leader in the global consumer electronics and appliance industry. SONY has been a target for samsung. Domestic Liu Chuanzhi and Li Dongsheng also use SONY as a role model. However, in mid July, the stock market turned upside down, Sony Corp's market capitalization was $29 billion, Panasonic's $28 billion, and Samsung's $55 billion. SONY released the first quarter of fiscal year 2003 (April 1, 2003 to June 30th) report shows that the group's first profit fell by 98%. The main reason is due to the decline in sales of the Trinitron TV, PS2 game machine demand is declining. SONY estimated annual profit of 50 billion yen ($420 million), operating profit of 130 billion yen, sales revenue of 7 trillion and 400 billion yen. SONY's operating profit for the first quarter was 16 billion 670 million yen, down % from the same period last year. Game sector operating profit fell % compared with the same period last year, PS2 game machine first quarter shipments fell by 42%, only 2 million 650 thousand. SONY's financial services (including onl