1 1 金融产品营销策划书---- 招商银行项目:招行一卡通金卡负责人:吴杰华日期; 2014 年6月 14日 2 2 目录前言································································3 一、内容提要························································ 3 二、策划目的························································· 3 三、市场营销状况分析················································· 3(一)市场情况分析················································ 3(二)银行卡产品 SWOT 分析········································· ······················································4 ······················································4 ······················································4 ······················································4 (三)营销渠道分析···············································5 (四)竞争情况分析···············································5 (五)银行形象分析···············································5 四、市场面临的问题分析··············································6 (一)信用风险···················································6 (二)操作或技术风险·············································6 (三)其他风险···················································· 6(四)合规性风险·················································6 五、市场机会分析····················································· 6 六、营销策划达到的目标··············································· 6 七、营销策略························································· 7(一)产品策略····················································
招行“一卡通”金卡营销策划书 来自淘豆网m.daumloan.com转载请标明出处.
